A Nestle Waters executive at the Forrester Marketing 2016 Forum detailed a strategy on how it can gain insights from a connected cooler that prompts mobile device owners to use its free Wi-Fi
when nearby. During the "Customer Understanding" session, the executive walked attendees through the company's idea of having Perrier branded coolers in stores that use beacons to alert
nearby mobile users to come in for free Wi-Fi. Interested consumers can connect to the high-tech cooler, which then gives Nestle Waters a bevy of information about the individual and allows it to
retarget them later.
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