Solve was named agency of record for The V Foundation for Cancer Research, following a review. Based in Cary, NC, The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim
Valvano, basketball coach of North Carolina State. Since its inception, the foundation has funded more than $150 million in research grants nationwide across all cancer types. Solve will handle brand
positioning and identity, target audience definition, connection strategy, and messaging and implementation across traditional, experiential and digital channels. "We're honored to add The V
Foundation to our roster," said John Colasanti, CEO of Solve. "Working with an organization dedicated to saving lives by helping find a cure for cancer is incredibly rewarding and brings a unique
sense of urgency to the work we do." The V Foundation for Cancer Research spent $696,000 on measured media in 2015, according to Kantar Media.