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Ad Blocking Not Being Taken Seriously Enough By Marketers, Says Diageo

Ad blocking is not just a publisher issue, according to head of media and futures at Diageo, Isabel Massey, who believes that marketers aren't doing as much as other parts of the industry. Speaking on a panel at Marketing Week Live yesterday Massey said: "We need to be thinking about what we should be doing as marketers, [so it's] not just the publishers fixing the issue."

Read the whole story at Marketing Week »

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