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P&G Celebrates Strong Mothers In Olympic Campaign

Procter & Gamble is honouring the emotional strength involved in motherhood in its 2016 Olympics campaign. The new film, Strong, is part of the FMCG giant's 10-year sponsorship of both the winter and summer Games, under the umbrella title "Thank You Mum." The deal started in the run up to London 2012, and will continue up to Tokyo 2020.

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