Web Analytics Association, a nonprofit organization for people involved in analyzing online business campaigns, Monday officially announced its launch. The board of directors includes Chairman Bryan
Eisenberg, who co-founded Future Now, Inc.; President Jim Sterne, president of Target Marketing; Vice-President Seth Romanow, director, worldwide customer knowledge management and analytics,
Hewlett-Packard Company; Secretary Andrea Hadley, president, NetSetGo Marketing; Treasurer Andrew Edwards, managing partner, Technology Leaders; member, Rand Schulman, chief marketing officer,
WebSideStory; and member, Greg Drew, general manager, WebTrends.