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How Amazon Ranks Results

With 480 million products available to purchase on Amazon's U.S. marketplace, some wonder how the marketplace ranks its results. Sales performance carries significant weight, but Business Insider points to a study from Ripen eCommerce that suggests there is no one factor that determines location on a product's search ranking. The findings suggest that Amazon weights search performance in favor of its own products and programs. If Amazon owns a particular product, or if that product is eligible for Amazon Prime delivery, then it typically ranks higher in search results than products fulfilled by third-party brands, according to Andrew Meola.

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