Florida's Palm Beach County is home to more than 200 arts and cultural organizations, providing more than 42,000 offerings each year. Now, the Cultural Council of Palm Beach, the umbrella group for these programming facilities and its ad agency Push are introducing a multifaceted campaign to encourage more visitors to these events.
The "See The Arts Through A Different Lens" concept features well-known celebrities that wear "Palm Beach Aqua" sunglasses to illustrate the dynamic cultural offerings, say organizers.
Among the notables highlighted by The Cultural Council to tell the story are Ben Vereen, Belinda Carlisle, John O'Hurley, Israel Horovitz, Kenny G, Michael Feinstein, Nicole Henry, Tony Danza, Judy Gold, Charles McGill, Vanilla Ice, Emily Brooke, Daniel Ulbricht, Thomas Ian Nicholas, Cassandra Trenary and Anthony Laciura,
More celebrities will be announced in the coming months.
Celebrities will be wearing the aqua sunglasses and explaining the importance of supporting the arts, in digital ads, videos and social media. Vereen, for instance, discusses how the "art of our life will express ourself gloriously" and "from the Palm Beaches, we can make the world a better place."
The campaign includes print, digital and social media advertising, as well as events and newsletters. The campaign’s website
In addition, the website includes a travel-focused microsite to make it easier for visitors to plan their "culturally-focused trips" to the area.
“We are creating a new movement in promoting our arts and cultural offerings with this ad campaign,” stated Marilyn Bauer, director of marketing and government affairs, Cultural Council of Palm Beach County. “Art and culture are at the heart of why people are looking to travel. Today’s travelers have shifted their spending habits from things to experiences. They want to embrace the cultural experiences that The Palm Beaches have to offer."