Dumb Idea Of The Week: 'Match Game' With Alec Baldwin

Game shows are supposed to be fun. So who on Earth came up with the idea of hiring wet blanket Alec Baldwin to host a new version of “Match Game?”

And while we’re asking questions about this game-show reboot, which was announced so triumphantly by ABC on Thursday, here’s one: Who exactly was clamoring for “Match Game” to be remade anyway? Audiences old enough to remember the old one? Curious Millennials? Probably neither.

“With the charismatic and quick-witted Alec Baldwin as our host, ‘Match Game’ has all the right elements to be a fun and entertaining summer staple,” said a prepared statement in ABC’s press release from Jennifer Mullin, co-CEO of FremantleMedia North America, producer of this new “Match Game.”



“Fun and entertaining”? With Alec Baldwin? On what planet is this supposed to take place? 

To be fair (which I do try to be), Baldwin has shown himself to be fun and entertaining sometimes. As a comedic actor, he was great on “30 Rock” and he’s become a semi-regular on “Saturday Night Live,” which is also sometimes a funny show.

But at many other times, he’s just a buzzkill, depending on his mood on any given day or at any given moment. I’ve seen him be a charming, outgoing guest in some (if not many) of his appearances on the late-night talk shows, for example. At other times, I’ve seen him on talk shows where it seems as if he just got bad news from a doctor or perhaps the IRS moments before coming onstage.

Remember the talk show they gave him on MSNBC in 2013? When the ratings tanked, it was cancelled after five episodes. It didn’t help that Baldwin had recently tussled with paparazzi outside his New York apartment and reportedly used a homophobic slur when yelling at one of them.

Plus, you have to wonder why this movie star would say yes to hosting a game show. Was this on Alec’s personal bucket list for some reason?

Apparently, he doesn’t intend to profit personally from this new venture. According to ABC’s press release on “Match Game,” Baldwin intends to donate the money he earns on “Match Game” to one of his favorite “arts-related” charities (although the release doesn’t say which one). Good for you, Alec.

ABC’s plan for “Match Game” calls for 10, one-hour episodes to air on Sunday nights this summer starting June 26. The show is part of ABC’s scheme to elevate game shows to prime time. The network is calling its three-hour game bloc “Sunday Fun & Games.” The other shows are “Celebrity Family Feud” with Steve Harvey and “The $100,000 Pyramid” with Michael Strahan.

And while we’re on the subject of air talent, another question: When did Michael Strahan emerge as the go-to guy for just about everything on ABC? I just don’t get it. Suddenly, Strahan is Regis Philbin, who once famously remarked that he would singlehandedly save ABC when they made him the host of the first incarnation of “Who Wants To Be a Millionaire?”

The old “Match Game” was known for the naughty (for the time) fill-in-the-blank answers to questions posed by host Gene Rayburn to his celebrity panelists. Those of us of a certain age can conjure up memories of tart-tongued participants such as Charles Nelson Reilly and Bret Somers providing some of the tartest-tongued answers on the show. The old “Match Game” can still be seen on TV, on GSN (Game Show Network).

To me, here’s the difference between the old game shows such as “Match Game” and “Pyramid” and these new reboots: The old ones were made for daytime, as diversionary entertainment for anyone who was home during the day -- housewives, older people, kids home from school with a cold or flu. 

That’s the environment in which I choose to remember them. Turning them into one-hour extravaganzas for prime time seems to me to be an exercise in blowing them out of proportion. I do realize ABC has already had success with Steve Harvey and “Celebrity Family Feud.” So you can hardly blame the network for trying other game shows.

But Alec Baldwin as a game show host? And Michael Strahan? Somewhere, a group of out-of-work game show hosts sits weeping.

5 comments about "Dumb Idea Of The Week: 'Match Game' With Alec Baldwin".
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  1. Chuck Lantz from, network, April 29, 2016 at 12:59 p.m.

    I've got an idea. Why don't we wait until the first show actually airs before trashing it?  I know that's a novel approach, but what the hell, ... it's worth a shot, right?

    And anyone who lived in the Los Angeles area way back when Regis Philbin was struggling through the first quarter of his career remembers that even mentioning his name was considered funny as hell.  That was before he took off and made zillions. 

  2. Rick Thomas from MediaRich Marketing, April 29, 2016 at 1:50 p.m.

    On the same page with Chuck. If it is anywhere near as successful as Celebrity Family Feud was for the network then it's a winner because these shows are really cheap to produce. Celebrity Family Feud did 8 million total viewers. How many prime time shows would like to have that kind of number? Can ABC sales guys and gals sell that kind of rating? For a Sunday show? I think so. Now take out production costs and you're making money.

    Isn't that the end game no pun intended? Making money from low cost production and high ratings leading to increased spot costs is that game. Throw in the Sunday Fun & Games concept and you have a great package to sell advertisers during the slow summer period. ABC is smart by not throwing out the summer viewing period but trying to now make money on a few old time game shows.

    Smart. This is not about Alec Baldwin. This is about making money. Might as well try it to see if it works and if it doesn't well shows get canceled all the time. Let's do a re-make of The Dating Game next summer. Nothing wrong with trying something old to see if there’s success.

  3. Ken Kurtz from creative license, April 29, 2016 at 2:36 p.m.

    Buckman writes...

    Game shows are supposed to be fun. So who on Earth came up with the idea of hiring wet blanket Alec Baldwin to host a new version of “Match Game?”

    I'm thinking that the answer to "who on earth came up with that idea" is somebody bright, with their finger on the pulse of current demographics.

    I cannot forget my dad's appearance on "The Match Game" in the mid-70's, nor the enjoyment I took out of that throughout my high school years. In this day, and time, and with the aging of America... I can see where a simple premise like that of The Match Game might resonate in our convoluted, congested, and conflicted society of ours.

    And I will certainly howl when Alec asks contestants to write their "match" for "schweaty balls."

  4. Ken Kurtz from creative license, April 29, 2016 at 2:39 p.m.

    Rayburn, in fact, was known to have "schweaty balls."

    I can see Baldwin doing a fun, and funny rip-off of ol' Gene.

  5. Paula Lynn from Who Else Unlimited, April 29, 2016 at 6:23 p.m.

    Promotion is including with tis decision. The "stars" get to promote their projects so some of the costs are written off in the promotional budget for the project which makes it even cheaper to produce with loads of inside jokes to appease the "stars". Pharmas and life insurance companies will be on their doorstep.

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