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ISBA Transparency Guidelines Slammed By Some Agencies

  • Campaign, Friday, April 29, 2016 6:35 AM

ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed. The trade body for advertisers hit out at media agencies today by claiming current contracts undermine trust with clients by leaving out essential detail "especially around digital matters".

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