Radioline Picks Triton Digital's A2x To Monetize Digital Audio Advertising Inventory

Triton Digital on Monday said Radioline, a European radio and podcast aggregator, has selected a2x, Triton’s programmatic audio advertising exchange, in a partnership that enables the programmatic purchase of online digital audio inventory on Radioline’s Web site.

The partnership will begin with TV and mobile inventory becoming available this summer. Triton’s technology enables both live and on-demand publishers to build their audience and revenue globally.

The a2x exchange enables the programmatic buying of targeted online and mobile audio inventory, giving publishers the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions.

"We are thrilled to add Radioline’s inventory to a2x,” said Benjamin Masse, managing director, market development and strategy at Triton Digital, in an email to Real-Time Daily. “The 60,000 + radio stations and podcasts within their app attract a very diverse, engaged audience which will add valuable impressions to the exchange."

Next story loading loading..