• by Jess Nelson , May 3, 2016

Consulting agency Bluewolf announced the release of Digital Marketing Assessment on Monday, a new technology solution to help marketing cloud customers drive greater ROI from their marketing technology investment.

Digital Marketing Assessment adds business performance metrics to Bluewolf’s repertoire, aimed at helping marketers optimize cloud-based marketing automation campaigns.

Marketers who have already implemented cloud marketing automation platforms such as Salesforce, Marketo and Oracle can now audit their providers through Bluewolf’s Digital Marketing Assessment.

Bluewolf marketing experts will analyze and score marketing programs based on industry best practices, assessing each technology solution and creating a recommended plan to boost the ROI of current technology processes.

“Through our Digital Marketing Assessment methodology, Bluewolf can provide marketers with the best strategy, systematic approach and global resources to more effectively leverage their marketing automation solutions -- and drive more compelling returns from these investments," states Corinne Sklar, chief marketing officer at Bluewolf.

The global consulting agency specializes in technology integration, especially within the Salesforce ecosystem, and develops digital solutions to maximize the reach and effectiveness of marketing campaigns.  

Bluewolf was acquired by IBM at the end of March, and the deal is expected to be completed by the end of the second quarter of 2016.

Bluewolf will join IBM’s digital agency and consultancy team as a part of IBM Interactive Experience (iX).