Around the Net
Target, Lancome Produce Snapchat's First E-Commerce Ads
- Adweek, Tuesday, May 3, 2016 8 AM
After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target have started running shoppable ads within "Cosmopolitan"'s Discover channel—the hub of the app where media brands publish daily stories.
