- Yahoo, Tuesday, May 3, 2016 7:18 AM
Video distribution platform Virool and Rubicon Project have launched a
new vertical video unit for advertisers and publishers, according to a report on Yahoo Finance.
Vrool's new outstream unit called Vertical Reveal dynamically embeds vertical video messages into related editorial content on the mobile Web. Rubicon Project will serve as Virool's initial launch
partner to offer programmatic buying and selling, as well as direct order automation, of the Vertical Reveal ad units.
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