• by Steve McClellan  @mp_mcclellan, May 3, 2016

Posterscope, part of Dentsu Aegis Network confirmed today that has acquired Liveposter, an Out-of-Home platform that will enable Posterscope to deliver dynamic content to screens around the world. Terms weren’t disclosed.

Based in London, Liveposter has outposts in New York, Germany, Australia and Singapore. The firms have worked together since forming a strategic partnership in 2013.

The Liveposter platform enables digital campaigns to run across multiple networks and media owners.  It uses a variety of data feeds to optimize messaging in near real-time and provides control over ads without the need to access the individual media owner systems. 

The acquisition comes amid a rapidly growing digital out-of-home sector. Dentsu Aegis noted that in  the UK, digital OOH billing is forecasted to grow to 54% of the total OOH market by 2019. 

Annie Rickard, Global President of Posterscope said: “The Liveposter acquisition will be transformational in many markets and will ensure that we will be able to maximize the benefits of digital out-of-home for advertisers.”

Dan Douglas, Founder of Liveposter said, “This is a very exciting opportunity for Liveposter and Posterscope.  We have partnered in the UK for some time now and we both see the future growth potential of working even more closely.  We very much look forward to launching the Liveposter platform …across Posterscope’s international markets.”

Posterscope now claims billings  of more $3 billion and has 56 offices located in 34 countries.