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Visible Measures Claims Its Platform Is Fraud-Free

Ad-tech firm Visible Measures, which focuses on video distribution and measurement, on Tuesday made the bold claim that its platform is fraud-free, a claim that few if any others would dare to make, according to a report in Ad Age.  The claim comes despite estimates that "billions of dollars are being wasted on ad fraud, in which bad actors charge marketers for ads deliberately served out of sight or to software routines simulating real people."  DataXu and TubeMogul offer refunds to clients for ad fraud that they identify in campaigns after the fact. But unlike those companies, which generally claim their fraud rate is under 2%, Visible Measures claims its platform is 100% fraud-free.

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