• Mobile Commerce Daily, Thursday, May 5, 2016 9:05 AM

True Religion has integrated customer relationship management and clienteling capabilities into its Apple Watch application for store associates, delivering a holistic view of shopper history and loyalty program data when customers walk in the store. Members of True Religion’s loyalty program can opt in to a mobile app that integrates with geo-fencing and in-store beacons to alert associates on the sales floor of their presence via a haptic response on the Apple Watch. As a result, store associates can offer more personalized in-store customer engagements by glancing at the insights that come up on their wrists.

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