• by Amy Corr  @MediaPostOTL, May 4, 2016

Assembly, MDC's full-service media agency, named Jeff Liang as chief digital officer. He will lead a team responsible for digital client programs, tools and platforms and report to Martin Cass, CEO of both Assembly and MDC Media Partners. Liang will be based out of the agency's New York office. Liang has more than 16 years of strategic media and marketing experience, having led and developed digital practices for Publicis, Omnicom, WPP and IPG. Most recently, Liang was senior vice president, media lead at Starcom Mediavest Group. While there, Liang led the Samsung investment teams responsible for the award-winning creation of the "Oscars Selfie" moment and Programmatic Search. Prior to that, Liang was the U.S. director of digital investment for PHD. "It is my honor to welcome Jeff on board. He possesses the skills and vision to build best-in-class agency organizations, and we're eager for him to work his magic here at Assembly as we continue to create a leading digital ecosystem," said Cass.