The money will be used to expand Drawbridge’s core offering to help companies connect and resolve fragmented audience identities and serve ads across devices and channels.
“Providing customers with a unified experience across devices is one of the biggest challenges facing the Fortune 500, particularly given the walled gardens of Facebook and Google,” stated Jim Goetz, a partner at Sequoia.
Drawbridge competes directly with Facebook and Google in terms of identity data. In terms of scale, the company reaches 1.2 billion consumers across 5 billion touchpoints.
“In the first six years as a company, Drawbridge has seen the market shift from skepticism about the need for and validity of an independent cross-device identity solution to early traction,” stated Kamakshi Sivaramakrishnan, founder and CEO of Drawbridge.
The company projected a $100 million run-rate based on its performance in Q4.
Drawbridge started offering a software as a service (SaaS) model to its customers about a month ago, and is encouraging them to dip into self-service more. The company has partnerships with M&C Saatchi Mobile, Lyft, and Oracle.
Other investors include Kleiner Perkins Caufield Byers and Northgate Capital. This latest round brings the company’s total funding to $45.5 million.