Around the Net

You Are What You Play: Spotify Expands Data Use

Spotify has teamed up with Krux to use streaming music data for mobile ads. "Spotify has first-party age and gender data on its users, and knows not only what music genres they prefer, but when they tend to listen. Now with the help of Krux's cross-device ID management, the music streaming firm is using its data to target users with ad messages from clients insurance provider Esurance, which is using the Spotify-Krux pair-up to promote its savings message via audio and display ads on Spotify," Adweek reports.

Read the whole story at Advertising Age »

Next story loading loading..