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Use Of Limit-Ad-Tracking Feature Drops As Ad Blocking Grows

  • AdAge, Monday, May 9, 2016 8:44 AM
Mobile-marketing platform firm Tune reports that, as the number of ad-blocker downloads rises, use of the limit-ad-tracking feature available in iOS and Android devices has actually dropped, according to a report in Ad Age. Usage figures dropped to 16.7% of devices in February, down from 22% in August 2015, according to Tune, which observed 1.3 billion mobile app installs by about 150 million people over seven months, from August 2015 to February 2016.

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