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Brits Nearly A Tenth Less Likely To Click On Ads Than Americans

  • The Drum, Tuesday, May 10, 2016 6:13 AM
Digital advertisers are finding it more difficult to reach Internet users in UK than in the U.S., according to a new study from advertising analytics firm AdRoll. The UK, along with many other Northern European countries including Sweden, Denmark and Norway, are 8% less likely to engage with online ads compared to the average in the U.S.

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