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Why Programmatic Is The Future Of Digital Display Advertising

  • Adweek, Tuesday, May 10, 2016 8:37 AM
Adweek features a cool infographic from OwnerIQ that shows programmatic is already capturing large segments of the ad market. (We already knew that.) Ninety-six percent of marketers surveyed are already using programmatic to buy display ads. In 2015, $14.88 billion worth of U.S. ads -- fully 55% of digital display ads -- were purchased programmatically. In total, 52% of all non-search digital ad transactions were programmatic, according to the Adweek report. "The infographic predicts that these methods could come to eclipse all others, and that 90% of the ad market could be steered programmatically within one decade. This year, programmatic will account for 63% of display ad spending, and by the end of 2017, sales are expected to increase to $32 billion. By 2020, programmatic could account for 85% of targeted banners and 67% of streaming video ads."

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