Around the Net
Impression Spam Worries Google Advertisers
- ClickZ, February 24, 2005, Thursday, February 24, 2005 11:30 AM
Google is on the lookout for "impression spam" but denies it poses a big threat to paid search advertisers. Advertisers and SEM firms beg to differ. The search engine giant defines impression spam as "ad impressions generated outside of normal search activity, in some cases deliberate in other cases not deliberate," whose overall effect is minimal, said Salar Kamangar, Google's director of product management.
