Around the Net

Rocket Fuel Angles For Agency Business

Rocket Fuel has been successful at building relationships with international agencies and independent North American agencies, said CEO Randy Wootton during the company’s first-quarter 2016 earnings call Tuesday. But it has “not yet turned the tide with key holding companies in North America.” That remains a challenge. Rocket Fuel’s penetration into international agencies -- often owned by the very North American companies that Rocket Fuel is struggling to work with -- drove a lot of the 6% non-GAAP first-quarter growth to net revenue of $62.2 million, according to a report in AdExchanger. (Rocket Fuel is moving to a net revenue model because, Wootton said, it better reflects its move to a software-focused company. GAAP revenue was $104.7 million, flat compared to $104.3 million during the same period last year.) "Wootton speculated that international agency buy-in is happening because they’re further away from North American headquarters." 



Read the whole story at AdExchanger »

Next story loading loading..