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Online Advertising Up 13% Across Europe

  • The Drum, Thursday, May 12, 2016 6:17 AM

To mark its annual Interact conference, the IAB’s pan-European leadership body has released a study demonstrating that the value of the online advertising grew 13.1% last year to hit €36.2bn, surpassing the €33.3bn European TV market in the process. The details were contained in the IAB Europe’s 10th annual AdEx Benchmark research.

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