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Ad Industry Bodies Unite To Fight Ad Fraud

The marketing industry has taken the next step to cut down on ad fraud by offering publishers, agencies and ad tech providers the ability to verify their solutions if they actually reduce the risk of fraudulent advertising. JICWEBS, which was set up in the UK by ISBA, the IAB and the IPA to promote trusted digital ad trading, is to provide certifications to companies pursuing positive advertising strategies. 

Read the whole story at Marketing Week »

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