BBDO Bangkok teamed up with the
Thai
Health Promotion Foundation to create the
HELPMET, a motorcycle helmet that can send for help when a driver is rendered unconscious. The country has the 2nd highest rate of
road deaths in the world and 80% of them are motorcyclist fatalities on rural roads. It may take minutes for another passerby to come upon the accident and call for help. Time is critical and the
HELPMET can detect a serious head impact, send help to the victim and relay medical information to the hospital. The helmet has a built-in Piezo shock sensor, GPS and GSM Cellular technology. If shock
sensor exceeds 95g, a level that leads to unconsciousness, an emergency SMS will be sent to the National Emergency Centre, along with the rider's emergency contact in real-time. The rider's blood
type, medical history and insurance information can also be accessed, based on data the rider included online when
registering the helmet.
See how the helmet works here.
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