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Coke "Hilltop" Ad Creator Bill Backer Dies

  • AdAge, Monday, May 16, 2016 5:38 PM

Bill Backer, credited with creating the Coke “Hilltop” ad back in the early 1970’s (which garnered a new round of publicity a couple of years ago for its role in the finale of the hit AMC series “Mad Men”) died last week at the age of 89. Backer created the Coke ad while he was at McCann. Later in the decade he went on to create Backer & Spielvogel with Carl Spielvogel. He retired from the agency in 1993 but remained active, devoting a lot of time to land conservationist activities. 

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