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Will Academy Awards Spots Pay Off for Marketers With Oscar Fever?

The New York Times, February 25, 2005, Friday, February 25, 2005 11:30 AM

As sponsors prepare for the 77th annual Academy Awards, to be broadcast on Sunday by ABC, they wonder whether these facts may add up to fewer viewers than usual:The show has an untested first-time host, the comedian Chris Rock. The five nominees for best picture combined have sold far fewer tickets than the 2003 winner, "The Lord of the Rings: The Return of the King." Hooray for Hollywood? It may be more like oh, no for Madison Avenue.

Read the whole story at The New York Times, February 25, 2005 »

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