Targeted Victory on Tuesday announced the launch of the Victory Engine Audience Network, an array of premium media properties and platforms optimized for audience-based media buying. The audience tech
co.’s new offering aims to expand beyond targeted digital ads on mobile and desktop to reach audiences watching TV, streaming music, internet radio and more.
Audience Network will give our clients the ability to efficiently reach a single target audience across all screens including television,” stated Targeted Victory co-founder Michael
The goal of audience-based media buying across all screens is to combine the efficiency of digital with the reach of TV.