Turn Names Veteran Ad-Tech Exec James Fellows SVP of Product

Independent ad-tech firm Turn on Tuesday named James Fellows its senior vice president of product.

Fellows joins Turn from Appia, where he built a mobile app and advertising ecosystem as chief product officer through the company’s 2015 acquisition by Digital Turbine. Fellows has more than 15 years of product leadership experience, including executive roles at Millennial Media, AOL and Advertising.com.

At Turn, Fellows will lead all product development across Turn’s integrated demand-side platform, data management platform and analytics platforms. He'll also be building new ad technologies.

“Jamie’s experience building cross-device systems and managing large teams makes him ideal to lead this product vision at Turn,” stated Bruce Falck, CEO, Turn.

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