BIZ DEV: Children's Mercy Kansas City Names Doner, Assembly As Creative, Media Agencies

Following a review, Children's Mercy Kansas City named Doner as creative agency of record and Assembly to handle integrated advertising and media buying and planning, including digital and social media elements. Children's Mercy Kansas City is a 354-bed not-for-profit hospital for patients from birth through age 21. First work will launch later this year. "Doner brought all the right qualities to the table -- smarts, creativity and relevant experience -- while going above and beyond to support our mission to transform children's lives and redefine pediatric medicine," said Laurie Ellison, chief marketing officer of Children's Mercy. Children's Mercy spent $850,000 on measured media in 2015, according to Kantar Media.
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