BIZ DEV: M&C Saatchi PR Adds Bentley Motors

Bentley Motors tapped M&C Saatchi PR as its communication agency of record. M&C Saatchi PR will work on issues supporting the brand throughout The Americas region, which includes Brazil, Chile, Canada, Mexico, and the United States along with future growth in countries throughout South America. "The brand is steeped in great mythology and history, and as we move forward in The Americas region, we looked for a partner to help tell the brand story in new and innovative ways to our customers, potential customers, employees and media," said Jeff Kuhlman, chief communication officer, Bentley Motors, Inc. "M&C Saatchi PR has demonstrated that it is the right agency to do this, respecting the brand's great heritage and with an eye to our vision for the future."

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