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Data Provider Acxiom Opens Up Its Turnkey Marketing Analytics Environment

Marketing data provider Acxiom is now making its turnkey environment,  which fully integrates its LiveRamp acquisition from 2014, generally available, according to Marketing Land. The new offering is called the Acxiom Marketing Analytics Environment (AMAE) and has been available since last July, but only to selected clients. "Now, AMAE offers a standardized, ready-to-go environment for collecting, combining, managing, analyzing, modeling, and exporting big data from multiple sources, both online and offline. The company says that standing up a data collection and analysis environment for a brand can now be accomplished in days or weeks, instead of months or even years."

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