TBWA\Chiat\Day Los Angeles tapped Erin Riley as president. She joins the agency from San Francisco-based Old Navy, where she served as vice president, marketing and brand engagement. She will report
to Troy Ruhanen, president and CEO of TBWA\Worldwide. Prior to joining Old Navy in 2015, Riley was vice president, global marketing for Cole Haan, responsible for overseeing all marketing efforts,
including brand strategy, creative development, media and content strategy, agency management, retail/wholesale marketing, social media, PR and direct response. Before that, she spent almost ten years
at BBH New York, beginning in account management and eventually rising to lead the department. Riley began her career in advertising as an account executive on L'Oreal at McCann and D'Arcy. "I've been
hoping to recruit Erin for the last five years, as she was one of the standout brand thinkers in the New York market," said Ruhanen. "I'm even more pleased to have her join now with her additional
years of client experience."
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