Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predictive email marketing solution that delivers product recommendations based on a customer's previous browsing behavior and purchase history.
Criteo Dynamic Email adds a finite email targeting solution to the performance marketing company’s suite of advertising technology products for online retailers.
Powered by Criteo’s Universal Match technology, Criteo Dynamic Email helps marketers increase email engagement and revenue by promoting content that a consumer is most likely to buy. By pairing anonymous data with third-party permission-based email addresses from Criteo’s publisher network, Criteo’s Universal Match Technology allows marketers to send personalized email recommendations within and outside of their email list for extended scope and reach.
“We believe that relevant, timely communications drive performance, engagement, and ultimately, conversions for our clients,” states Michael Steckler, executive vice president and general manager of email at Criteo. “We’ve seen extraordinary success from Criteo Dynamic Retargeting on desktop and mobile display, and we expect to see similar results from recommendations on our Dynamic Email product.”
Additional product features include cross-device targeting based on a consumer’s engagement history with a brand.
eBags, an online handbag retailer and Criteo customer, saw open and click-through rates jump after implementing Criteo Dynamic Email. In tandem with the release of Criteo Dynamic Email, Criteo also announced a partnership with email compliance and opt-out management application UnsubCentral.
The partnership expands Criteo’s user consent and privacy commitments by providing marketers and advertisers with a suite of tools created to comply with regional email privacy regulations, including Canada’s CAN-SPAM Act.