With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands,
the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality. During the keynote address at Google’s annual developer conference yesterday, the
company unveiled a number of new offerings, such as Android Instant Apps, a chat app called Allo and the new smartphone-driven VR platform, whose initial partners include USA Today, HBO and Major
League Baseball. The news around Daydream is the latest example of how the VR space is coalescing around smartphones as it looks for broader adoption and responds to interest from media
companies.
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