• by Joe Mandese  @mp_joemandese, May 20, 2016

Marshall Cohen, one of the godfathers of sell-side researchers (MTV, AOL, etc.), has joined Tru Optik’s board of advisors.

Marshall Cohen, one of the godfathers of sell-side researchers (MTV, AOL, etc.), has joined Tru Optik's board of advisors. Cohen -- who was a key player on the original management team that launched MTV, and later AOL and a slew of other media properties -- is considered an expert on both consumer insights as well as Madison Avenue's.

Tru Optik positions itself as “the only audience measurement and data management platform built for OTT,” or over-the-top viewing of television programming via online and mobile digital media platforms.

In a statement, Cohen said he was attracted to Tru Optik because it measures “the entire connected TV and OTT landscape down to the household level.”