Around the Net
Retailers Moving To VR Commerce
- Mobile Commerce Daily, Monday, May 23, 2016 9:05 AM
The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences. A slew of retailers – including The North Face and IKEA – have already begun experimenting with VR commerce by showcasing products through mobile applications and complementary headsets that pull into individuals into new dimensions.
