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Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020

Researcher Technavio forecasts positive growth through 2020 for mobile ad spending, programmatic and display advertising, which it reports will all enjoy increases in revenues. Technavio via Businesswire said: "A rapid increase in the number of mobile devices such as smartphones and tablets has compelled advertisers to choose mobile advertising over other forms of advertising. Recently, it has been observed that many service providers have developed tools for programmatic advertising and real-time bidding. These tools allow app developers and advertisers to monetize customer usage by displaying relevant ads. These ads are customized based on data regarding the customer's mobile usage, location, and search keywords acquired from cookies embedded in apps and web pages. Technavio market research analysts predict the global mobile ad spending market to grow at a CAGR of about 15% until 2020."

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