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Kohl's Rewards Poster Of Viral Video
- Adweek, Monday, May 23, 2016 10 AM
The only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming. Kohl's showed it was up for the challenge when a mom's Facebook Live video went viral after she tried on a Chewbacca mask she found at the retailer.
