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Indexing, Ranking Becomes Important For Apps

  • Moz, Monday, May 23, 2016 11:29 AM

App search is growing and changing. Tom Anthony and Will Critchlow explore the next wave of app search and highlight a future where Google has competition. The two cite research that shows the average user spends 85% of their time in apps on their mobile phone, suggesting that marketers need to become more aware and spend more time on indexing and ranking for search in apps.

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