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Marketers Get More Done By 'Batching' Emails Instead Of Replying Immediately

  • The Drum, Wednesday, May 25, 2016 12:38 PM

You might think by responding on demand you’re able to manage various important activities on the fly, but MIT research has proved that those who juggle electronic tasks don’t switch between jobs as well as those who just complete one task at a time. You’re not multitasking, you’re just moving from one task to another very rapidly. And that’s pointless.

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