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M&S Seeks Aligned Consistent Message Through Ad Account Review

Marks & Spencer is looking to send customers the same message in-store and online, on TV or mobile. Patrick Bousquet-Chavanne, M&S’s marketing boss, explains: “We’re on a mission to put our customers at the heart of everything we do and it’s vital we offer rich engagement across all their experiences with M&S – from in-store, to digital and mobile, to TV advertising.”

Read the whole story at Marketing Week »

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