Around the Net
M&S Seeks Aligned Consistent Message Through Ad Account Review
- Marketing Week, Tuesday, May 24, 2016 6:22 AM
Marks & Spencer is looking to send customers the same message in-store and online, on TV or mobile. Patrick Bousquet-Chavanne, M&S’s marketing boss, explains: “We’re on a mission to put our customers at the heart of everything we do and it’s vital we offer rich engagement across all their experiences with M&S – from in-store, to digital and mobile, to TV advertising.”
