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Programmatic Grows In APAC

  • Warc, Tuesday, May 24, 2016 6:47 AM
"Some 41% of senior marketing professionals in Asia Pacific say they have already adopted programmatic buying into their media buying processes, a new industry report has revealed. Marketers in Australia lead the way with almost half (48%) using programmatic buying, followed by their colleagues in Japan and Singapore (46% each), but marketers in less mature countries are also considering its adoption." These are some of the key findings from a survey of 300 senior marketing decision-makers by Forrester Consulting on behalf of MediaMath.

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