• by Tobi Elkin  @tobielkin, May 24, 2016

RTB House, a globlal tech company specializing in retargeting, on Tuesday announced it opened an office in Taiwan, making it the fourth market in the RTB House Asia portfolio, after Indonesia, Malaysia and Thailand. Philip Chan, who spent the last four years as general manager at Vizury Interactive, will run RTB  House in Taiwan.

Three-year-old RTB House, which has offices in nearly 40 markets around the world, considers Taiwan to be one of the most connected markets.

“We’ve always believed that we can do a lot to leverage the rising demand for programmatic advertising not only in Europe, but also overseas. This is why we decided to invest in global expansion," Jakub Ratajczak, managing director APAC, RTB House told Real-Time Daily via email. "We see this early-stage investment as a significant step forward to build our strong position in the APAC region and believe that proving our worth in such a challenging environment will result in gaining the much-needed reputation and respect of Asian clients."