Rachel Mercer will join Deutsch New York on May 31 as vice president, digital strategy director. She will be charged with helping to grow the agency's digital, social and innovation strategy practice.
Mercer will report to Andrew Dawson, chief strategy officer of Deutsch New York. She replaces Scott Lindenbaum, who is transferring to the LA office as senior vice president, director of digital
strategy, products and platforms, beginning June 6. Most recently, Mercer was the strategy & innovation director at The Upside and, prior to that, she was with Made by Many in London, leading
development, user insights, strategy and multipartner relationships. Before that, Mercer worked in Deutsch's LA office. "Rachel's talent was so immediate, my first thought was, 'I wish she started
yesterday,'" said Dawson. "She has diverse strategic experience, ranging from innovation consulting work to both digital and traditional strategy, as well as being a genuinely multifaceted thinker,
collaborator and leader."