Jaguar North America retailers throughout the country will be hosting exclusive customer events to introduce two new vehicles in the brand’s lineup.
The focus will be on the brand's latest compact sports sedan, the Jaguar XE, and Jaguar's first luxury performance SUV, the F-PACE.
Events will take place through the month of May, with the majority scheduled for May 23-31. The promotion includes social media contests for weekend vehicle loans, interactive bars and live music. Throughout the events, attendees and dealership personnel will be sharing images and information via social media using #NewGenJaguar.
Retailers, including Barrett Jaguar in San Antonio, Texas, will be unleashing the cats at their event, as they send aerialists and body-painted Jaguar cats into the crowd to unveil the XE & F-PACE, while Jaguar Sacramento will be hosting an evening party at Mather Aviation for an impressive unveiling with music by DJ Louie, a San Francisco-based deejay.
Pennsylvania's Jaguar Main Line will be taking their event to the outdoors at the Devon Horse Show, which will feature a five-car Jaguar display, tickets to carnival rides and a raffle of an all-new Jaguar F-PACE, with proceeds benefitting Bryn Mawr Hospital.
"This is a major milestone for the Jaguar brand and we are excited to have our retailers showcase the expanded lineup of Jaguar models to a larger target audience during their New Generation of Jaguar events," said Chris Marchand, vice president, operations, Jaguar Land Rover North America, in a release.
Consumers who attend the events will be among the first to learn about the automaker’s new ownership package, Jaguar EliteCare. All 2017 Jaguar models sold in the U.S. now come equipped with the package, which includes a new vehicle limited warranty with complimentary scheduled maintenance, roadside assistance and Jaguar InControl Remote & Protect for five-years or 60,000 miles.