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Three Presses Ahead With Mobile Ad Blocking Trial

  • The Drum, Thursday, May 26, 2016 6:31 AM

The mobile operator, which was last month denied in its attempt to take over rival O2, has revealed the next step in its attempt to “revolutionise the mobile advertising experience” by trialling Shine Technologies ad-blocking technology on its network from next month.It announced the tie-up in February and spun it as a brand play to attract consumers with the promise of a better ad experience. 

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