Demandbase, a provider of Account-Based Marketing (ABM), announced
an agreement to acquire data science company
Spiderbook for an undisclosed
sum. Spiderbook automates the identification of companies that are likely to buy, including those that are already in-market for a company's products and services. It then determines the right
buyers within those accounts and uncovers buyer-specific insights to recommend personalized messages for sales teams to use. The combined offering extends Demandbase's leadership position in the
rapidly expanding ABM category with the only end-to-end platform—helping companies identify, target, engage and sell to target accounts.
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