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Demandbase Demandbase Signs Agreement To Acquire Data Science Company Spiderbook

Demandbase, a provider of Account-Based Marketing (ABM), announced an agreement to acquire data science company Spiderbook for an undisclosed sum. Spiderbook automates the identification of companies that are likely to buy, including those that are already in-market for a company's products and services. It then determines the right buyers within those accounts and uncovers buyer-specific insights to recommend personalized messages for sales teams to use. The combined offering extends Demandbase's leadership position in the rapidly expanding ABM category with the only end-to-end platform—helping companies identify, target, engage and sell to target accounts.

Read the whole story at PR Newswire »

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